Graduate Pathways Logo: CTE Program Marketing Solutions

We provide website and marketing
support for CTE programs

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User-friendly website

Designed for CTE programs with pathway filtering, simple search and the flexibility to evolve with your program.

Marketing asset library

Gain access to a library of customizable marketing materials you can use to promote your CTE program.

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Hands-on marketing support

Our team of marketing pros is here to help if you need a more turnkey approach to promoting your CTE program.


for CTE programs

Get a feature-rich website designed for CTE programs

Graduate Pathways takes the guesswork out of developing a leading-edge website for your CTE program. By working with numerous CTE program administrators, we have developed the ultimate CTE website platform and we’re committed to always making better.

Logos, fonts, colors, imagery and more will be custom designed to match your district’s branding guide and unique personality.

User-friendly search and filtering options make it easy to explore career pathways and find training opportunities.

Every CTE website includes robust content management tools that make it easy for you and your staff to keep content fresh and engaging.

Bring your CTE program to life with media galleries to highlight special events, training opportunities and community engagement.

This lays the foundation for ongoing SEO campaigns that will get your CTE program ranked higher on search engines.

Additional website features and support options

Additional website features and support options
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Website maintenance

Our team is ready to help whenever you need us. Monthly, quarterly and annual website support options are available.

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Custom web development

Have a special website feature in mind or maybe just an idea? Let’s talk. We can custom build almost any component.

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Website hosting

We’ll keep your website running smoothly with a 99.9% up-time rating, security monitoring and routine backups.

"The best part of our new website is the user-friendly filters for exploring pathways, academies and schools across the district. In addition, we were able to conduct our High School Program Expo completely online using the tools provided by Graduate Pathways."

Allen Plyler

CTE Industry Coordinator, Union County Public Schools

Ready to get started?

Ready to get started?

Marketing Materials

for CTE programs

Gain access to a library of CTE marketing materials.

Promote your high school CTE program with marketing collateral that can be customized with your school logo, colors and more. Our self-service asset library is kept fresh with new content and is an affordable “do-it-yourself” approach to promoting your CTE program.

Everything you need to promote your CTE program including graphics, PDF downloads, social media posts, banner ads, ebooks, videos, blogs and much more.

Logos, fonts, colors and specific text fields can be customized in realtime to match your district’s branding guide and unique personality.

Intuitive drag-and-drop interface makes it a breeze for anyone on staff, or even students, to customize marketing materials.

Avoid the high cost and hassle of creating engaging marketing materials. Simply access our library and get all the assets you need for your marketing efforts. 

CTE programs across the country can access our customizable marketing materials, helping to bring consistency to how CTE is promoted nationwide.

Additional benefits to consider

Additional benefits to consider

New materials each month

Each month new marketing materials are added to the library to keep your CTE marketing efforts fresh and relevant.

How-to guides

Access our how-to guides for deploying your marketing materials across social channels, on your website, via email and more.

Customer support

Need a helping hand with the self-service library or want to recommend a new asset for us to create? Our team is here for you.

Flexible pricing and billing options

Only pay for the features and services you need. Add more features and services anytime you want. Monthly, quarterly and annual billing options are available.

Marketing Support

for CTE programs

Lean on our team for hands-on marketing support

For CTE programs looking to outsource their marketing and engagement efforts, the team at Graduate Pathways is here to help with multiple levels of support. Whether you want to connect directly with parents, engage local businesses or ensure your CTE program shows up on search engines, we can help your program garner the attention it deserves.

Create a lasting and positive impression for your CTE program by promoting a consistent image, message and presence across various marketing channels.

Help parents and students make informed decisions by delivering relevant and high quality content directly to their social channels and email inboxes.

Drive interest and enrollment for your special events, job fairs, apprenticeships and summer workshops with targeted marketing and automated reminders.

From fundraising to volunteer needs, keep your local community and businesses informed about what’s happening in your CTE program.

Attract teachers, trainers and guest speakers to your CTE program by promoting opportunities on your website and marketing channels.

Marketing services for your CTE program

Marketing services for your CTE program

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SEO Strategy

Our SEO plans are crafted specifically for CTE programs to get content ranked on search engines where your audience is looking.

Social Media

Let the culture and personality of your CTE program shine through with engaging posts that foster community connection.

Email Marketing

We'll build your email list and craft messages to promote your program, boost fundraising, support recruiting efforts and more.

Content Creation

Vital to SEO and brand-building, our team will create content that engages your audience along their career planning journey.


From YouTube ads to highway billboards, if your CTE program needs to advertise, our team can make it happen for you.

Brand Collateral

Our marketing team will help ensure your offline marketing collateral is consistent with your online brand presence.

Work with a partner who genuinely cares

The team at Graduate Pathways exists for the sole purpose of supporting CTE programs in their mission to ensure every graduate has a plan for their future and the skills, knowledge, and aptitudes to make it a reality.

We are honored to be an active participant in this cause and are committed to putting forth the best CTE website and marketing solutions possible. We invite you to contact us to discuss how we can help your CTE program.